IT'S NOT COMPLICATED, IT'S SCIENCE.
We live in a world where the technology that works for us isn't designed to be taken care of by us. Computer problem? Take it to the Apple Store. Internet doesn't work? Cross your fingers and call your service provider. Car getting bad gas mileage? Take it to the mechanic. The more advanced our technology gets, the further away the consumer gets from understanding how it works. That's why STP has decided to use science to make life simpler.
"It's Not Complicated. It's Science." cuts through the myths about the difficulty
of car care and the reservations the average consumer has about doing it themselves,
in order to empower them. By simplifying an important part of car care in the mind
of the consumer, we can give them confidence in themselves to get the job done and
confidence in STP to help them do it.
With STP in their corner, they can finally use science to make car care as simple as opening the bottle.