Social media is a way of communication among people in which they create, share information and ideas with a broad audience. Everyone has the opportunity to create and distribute. All you really need is an internet connection and you're off to the races. The social media and Marketing manages Facebook, Twitter, Instagram, Snapchat, YouTube and Vimeo accounts. Social media actually encompasses many different technologies, yet the underlying goal of these platforms is the same to encourage communication. Examples of social media formats include:
- Image sharing sites
- Social bookmarking
- Social networking sites
- Community-moderated content, such as a wiki
- Virtual communities, i.e., online gaming
Social media is great way of two-way communication, there is the potential for significant risks associated with inappropriate use. Social media is everywhere, and today it is a business necessity. There is a big demand for the need of an effective social media strategy.